When disruptive technologies are introduced to the marketplace, there is an initial uncertainty among the general population about these unfamiliar products, services, or new ways of conducting business.
The unknown is scary; change is often met with resistance, and people may ask themselves how such innovations will affect their livelihoods and lifestyles. By definition, disruptive technologies are innovations that create a new market and value network, ultimately displacing established market leaders, alliances, and the status quo. Historically, however, it’s been seen that as society becomes more educated, informed, and familiar with innovations such as e-mail, smartphones, and social networking, the acceptance and proven benefits begin to emerge as a result. (mehr …)